Content holds sway in todays information age. In fact content is the blood of any form of web or mobile based service. Probably the most defining factor for the success of such services.
Never in history has there been so much demand for instant information. This has led platforms which promise to provide relevant information thrive. Many examples include Information Portals (Games/Apps stores, News, Jobs, Directories, Reviews), Social Networks, Communities, Forums, News Sites etc
Sources of Content
As mentioned in my earlier post “CLIF - A guide to product development “, content could be manually uploaded (news site), user generated (twitter), tapped (rss) or crawled/autogenerated (Google search) etc. The key is to figure out how to generate that useful, relevant and probably structured content.
Content is big business
Internet giants like Google, Facebook, Twitter and Yahoo all started out by trying to help people find information. Google and Yahoo helped people find more relevant information, Facebook helped students find information about each other and Twitter helped people broadcast snippets of information updates.
Day by day these giants seek to expand their content base by building technologies that’ll help people create, access and share various types of content knowing fully well that when they do they’ll keep traffic coming and then monetise that.
What makes content sell
People want their content fast, locally relevant, useful and fresh always. Any content model must meet these user needs or there will be no attachment to such service.
The place of Innovation
You can’t really have innovation regarding content itself. Its out there for you to grab, it could be free or require some fee to acquire but the real innovation lies in the “how” of gathering and presentating information using strategic and technological means to make it more relevant and useful to users.
In part 2 I’ll share more points on monetizing content, making content local and relevant and some ideas. Cheers
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